I Love NY Font

The I Love NY font comes from the famous I Love New York (I ❤ NY) globally recognized marketing campaign. The logo was created in 1977 by Milton Glaser, a legendary American graphic designer. Its purpose was to boost tourism and morale in New York State during a period of severe economic crisis, urban decay, and rising crime in New York City.

Milton Glaser hand-drew the “I ❤ NY” logo in 1977: the “I” and “NY” are custom, slightly uneven slab-serif letters, and the red heart “❤” replaces the word “love.” Beneath it, “New York” is set in a slim, compressed sans-serif similar to American Typewriter. Since every character was sketched from scratch, no official font was ever released.

Legal Note

The logo is trademarked by New York State. For commercial projects, use licensed versions or create original artwork inspired by it.

Lesser-Known Facts

• $0 Paycheck: Glaser received no initial fee. Later, he sold shirts to fund his studio.

Similar fonts

• Staff Meeting Plain Font by SharaWeber. From our perspective and observation, this font looks very similar to the “I ❤ NY” logo.
• American Typewriter is a slab-serif font created by Joel Kaden and Tony Stan. However, American Typewriter isn’t a free font. So you must purchase a license before downloading. But we have a free alternative for you! It is called Typewriter Serial Bold by SoftMaker.
• Selectric Melt Regular Font by Indian Summer Studio.
• Memotype Regular Font by Jerak Durzan.
• Typist Font by Christopher Latham Sholes.

If you liked the I Love NY font, then please check out these fonts: Got Milk, Make America Great Again, Girl Meets World, and Margaret Serif.

Thank you for reading!